Project

Custom Skincare Landing Page Built via Replo for Maximum ROI

Strategy & Technical Decision

Strategic Goal: Maximizing Conversion Rate (CR) through a highly tailored User Experience.

The Tool: Replo. We chose Replo to combine creative design freedom with raw coding speed, delivering an instantaneous shopping experience.

UX & Persuasion Architecture

Using Replo, we engineered a structure focused on 'Rapid Consumption' and conversion:

Custom Hero Section: Designed to showcase immediate product benefits with integrated social proof visible from the first second.

Interactive Storytelling: Built an interactive 'Ingredient Comparison' section that increased dwell time and educated the customer on product quality.

Frictionless Action: Integrated a high-converting 'Sticky CTA' that follows the user, ensuring the purchase is always one click away.

UI Design & Speed Optimization

Luxury skincare requires visual precision, which Replo delivered without compromising technical performance.

Optimized Visuals: Leveraged Replo’s asset management to display 4K textures of the product while maintaining elite-level loading speeds.

Brand Integrity: Every pixel was engineered to reflect 'Purity and Science,' increasing the product’s perceived value.

The Impact: Data-Driven Results

Transitioning to a Replo-engineered landing page delivered measurable business growth:

Conversion Rate (CR): Skyrocketed from 2.1% to 5.4% (a 157% increase)

Loading Performance: Achieved a 99/100 Google PageSpeed score, significantly lowering ad-traffic bounce rates.

Ad Efficiency: A direct improvement in ROAS due to the seamless alignment between ad creative and the high-converting landing page.